On Tuesday, January 31, 2023, the Mohammed bin Salman “Misk” Foundation organized the “Misk Al-Intalaaq” exhibition, which comes at the end of the third edition of the Misk Al-Intalaaq program of the Misk Al-Riyadah track – one of the four tracks of the Foundation –

Dr. Badr Al-Badr, CEO of the Mohammed Bin Saman Foundation “Misk”, addressed the beneficiaries of the program, in which he said: “You live today in a golden time for entrepreneurship, as the environment around you is stimulating and getting more stimulating day by day. The Kingdom, with the support of our leadership, achieved fourth place in the entrepreneurship index within the GEM Global Entrepreneurship Monitor report for the year 2021-2022. After it was in seventh place in 2020.

For his part, the Chief Program Officer at the Misk Foundation, Eng. Omar Najjar, explained that “the foundation empowers those with entrepreneurial ideas and today celebrates the launch of more than 160 new projects in the areas of human capabilities, sustainability, financial technology, health technology, smart cities, the retail sector, and entertainment.”

Within the framework of the launch program aimed at empowering entrepreneurial ideas and providing their owners with the necessary knowledge and guidance to accelerate the growth of entrepreneurship and reach viable and ready-to-launch products; The exhibition, which was held in the non-profit city of Mohammed bin Salman, hosted 70 entrepreneurs, and the initial products were presented to the attendees, including investors and interested parties, after the end of the program, which lasted for 10 weeks and was divided into three main stages (idea design, idea building, and idea presentation). The program included workshops and lectures for entrepreneurs in various fields, in addition to mentoring sessions.

It is worth noting that the launch program was designed to accelerate the efforts of entrepreneurs to verify the business idea through testing initial products and building a base of initial customers. This is to contribute to achieving one of the goals of “Misk” through its updated strategy to enable young people to create companies whose value is estimated at 6 billion riyals and create more than 10,000 jobs by 2030 through companies established by program beneficiaries and graduates. Contributing to supporting the Kingdom’s economy.